Cole Bhella, a 2025 United Athletes sponsee, explains that as a full-time graduate student, juggling academic responsibilities with his passion for bodybuilding  was a major challenge. With United Athletes sponsorship, Cole was able to focus on preparing for his first show since starting graduate school, without the stress of covering expenses like travel, registration fees, and stage attire. United Athletes support made his first show not just possible, but genuinely stress-free.